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Max Luo

Sales Associate for Richard & Pheon

Real estate professional Max Luo comes from a successful background in business,
marketing and sales in finance, civil aviation and early education. He was inspired to join
Ray White after selling his home through Team Richard and Pheon and was impressed by
their formula of commitment, passion and outstanding results - a perfect fit for his own real
estate aspirations.
Raised and university educated in China, Max is fluent in both English and Mandarin. His
former career saw him operating for four years as a mortgage broker for a large corporation
assisting individuals to collectively apply for and secure bank loans. He went on to undertake
a role as Sales Manager with East China Air responsible for the supply and service of
communication equipment for international airports. After a life-changing holiday here he
immigrated to New Zealand in 2017 and immediately invested in and established two
Auckland childcare centre franchises. These are still flourishing and expanding with Max as
director/owner. With the centres running smoothly Max had time to fully devote himself to the
property industry and became a licensed real estate salesperson in 2023.
With a drive and ambition to succeed, Max is keen to assist anyone looking to sell or buy a
home with their property goals. Having experienced three moves with his family since
arriving in Auckland he understands the special challenges this can present. Hard working,
willing to go extra miles, and with a warm approachable people-focussed manner, Max is
calm under pressure – something that running a childcare centre teaches you from day one!
He is well connected with a network of builders and property developers and has an
understanding of how the residential construction industry operates. Excited about the
future, Max is determined to consistently exceed expectations in all client relationships.
Family oriented, Max’s spare time is spent with his wife and young children exploring and
discovering the beauty of New Zealand’s natural environment.